Yesterday I attended another excellent General Assembly
Session- 'Minimum Viable Brand: Get Your Business Going' taught by Ije Onyeije and supported by Melissa Andrada.
The delivery was all you'd expect from Wolff Olins team. In fact, out Peter J Thomson has done an excellent summary, so there's little for me to add on that front. Still, following my comment from the field, I thought to put down a few more thoughts about the Minimum Viable Brand (MVB).
What I like about Minimum Viable Brand is the emphasis on the branding from the day one. Branding hardly something that can be slapped on top of a product. Believe me, wrestling with Nestoria brand has definitely convinced me on that point.
Besides, if us product folk are getting hang of the fact that design nor user experience are not something to be added later, why would't you take the same approach to branding too. Perhaps leading off into some sort of UX Strategy
(for more on this look no further than Leisa Reichert's blog).
What bothered me about the concept in the incarnation presented here is pretty much what bothers me about the Minimum Viable Product (MVP) too. That is to say, the same tough challenges in MVP are really there with MVB. To boil it down to three points:
- What to focus on and what to discard?
- How minimal is minimal - for the problem you are tackling ?
- How do you learn through and evolve a MVB, ideally in step with MVP?
I feel that this is something that will probably have to come out of practice,
and I'll be looking out for good examples on this front.