The first two sessions left me feeling both excited and cautious.
Excited, because I got a palpable sense of interest within the Android developer community for the connected car topics. Droidcon Stage 2, with capacity for about 120 people, was standing-room only at least to start off with.
Cautious, because there will be no shortcuts to success in this market. Android Auto, for one, is not going to be much more than a display aimed primarily at pulling non-car related apps into the vehicle.
OEMs and Tier 1 suppliers appear inclined to frame the 3rd-party developer discussion primarily at the level of infotainment. Due to security and privacy issues involved the incumbents regard building a developer ecosystem of genuine connected car applications as a rod for their own back .
At the same time, tech behemoths like Google appear to have bigger designs for the mobility market than to push third party connected car app agenda.
One Compelling Use Case at the Time
I do believe that attitudes will shift. In the meantime, it will be down to us - ISVs focusing on intelligent products based on core car data - to push the connected car market forward.
The only way we can do that is to build thoughtful, focused and successful connected car services.
Based on our experiences from Vimcar, I presented my thoughts on five product trends that ought to help achieve that goal. Here is the video, if you are curious to hear more.
If you are interested in using this approach, get in touch. Tell us what compelling use case you are tackling or see if you can contribute to Vimcar mission of building intelligent products based on vehicle data.