If there is one football manager from whom to draw product inspiration - it is certainly Brian Clough1, who passed away almost 10 years to the day.
Out of many Old Big 'Ead quotes there is one one strikes me as particularly valuable.
In his famous 1979 interview with Motson, Clough opens up with winning the league as the ultimate prize. Among the usual prerequisites for success (good team, psychology, endurance) Clough added one more attribute:
"...you got to be a bit daft"
The fleeting line immediately resonated with me. We all follow best practices. We all follow the way things are done. Yet, it is often those who are just a bit too daft to obey the conventional wisdom that end up creating remarkable products.
Next time you are about to make a big product call, ask yourself if you are being daft enough.
1 For more get a copy of Jonathan Wilson's biography of the man.